Facout

A modern e-commerce platform focused on a frictionless storefront, clear merchandising and operator-friendly tooling.

Most small commerce stacks force founders to choose between drag-and-drop limits and engineering complexity. Operators wanted something fast, clean, and theirs.

A storefront that respects the product. Minimal chrome, fast routes, fewer steps to checkout, and an admin built for daily operations rather than configuration.

• 01Mapped end-to-end shopper and operator journeys before writing UI code.
• 02Prototyped the catalog and checkout in isolation to lock in latency budgets.
• 03Designed the admin around the daily routine, not the data model.

• 01Server-rendered storefront with edge caching for catalog pages.
• 02Idempotent order pipeline backed by a state machine.
• 03Strict separation between read models (storefront) and write models (admin).

• 01Keeping page weight low while still showing rich product media.
• 02Designing an inventory model that is correct under concurrent purchases.

• 01Operator UX is the actual product.
• 02Strong defaults beat configuration screens every time.

• 01Multi-storefront support
• 02Programmatic merchandising via rules
• 03Embedded analytics for operators